Small businesses looking to increase sales and profit,
reduce dependence on the domestic market and stabilize seasonal
fluctuations should consider exporting. Consider these facts:
- Nearly 96 percent of consumers live outside the U.S.
- Two-thirds of the world’s purchasing power is in foreign countries.
Today, as noted by Export.gov,
it’s easier than ever for a company like yours, regardless of size, to
sell goods and services across the globe. Small and medium-sized
companies in the United States are exporting more than ever before.
In 2013, for example, more than 300,000 small and
medium-sized U.S. companies exported to at least one international
market—nearly 28 percent more than in 2005. The value of goods and
services exports was an impressive $2.28 trillion, nearly a 25 percent
increase since 2010. And 2014 topped the previous year, with exports
valued at $2.34 trillion.
The following list is of sales channels are available to global trading partners active in the export process,
Sales channels can include:- Direct to end-user
- Distributors in country
- Supplier to the U.S. government in a foreign country
- Your e-commerce website
- A third-party e-commerce platform where you handle fulfillment
- A third-party e-commerce where they handle fulfillment
- Supplier to a large U.S. company with international sale
- Franchise your business.
You are not limited to one of these channels. As it is also noted in the Export.gov study,
today’s global trading system is ideal for the smaller company
employing more than one marketing and sales channel to sell into
multiple overseas markets. But most U.S. exporters currently sell to one
country market—Canada, for example. And the smaller the company, the
less likely it is to export to more than one country. For example, 60
percent of all exporters with fewer than 19 employees sold to one
country market in 2005.
Tips For Potential And New Exporters
In a recent report from Shipping Solutions, these seven tips will provide helpful guidance for businesses new to exporting:
Tip #1 – Make a Commitment
Businesses new to exporting can expect to face
numerous challenges such as redesigning packaging or establishing a new
distribution channel.
Tip #2 – Do Your Research
To be successful overseas, do some research on
potential markets. Which countries have the lowest duties? Write an
international marketing plan, which addresses a range of potential
issues such as unique labeling requirements.
Tip #3 – Focus Your Efforts
For example, first-time exporters in Minnesota often
target Canada as the first international market to enter. The proximity
of Canada and the benefits of the reduced North American Free Trade
Agreement (NAFTA) tariffs are advantageous for new Minnesota exporters
ramping up on their export knowledge.
Tip #4 – Set Aside Resources
Entering new markets requires resources—primarily time
and money. Companies in the best position to export already have an
established track record of domestic growth and a steady revenue
stream. For many companies, gearing up a business to export means having
to reallocate resources from domestic business opportunities.
Tip #5 – Increase Your Company’s Export Knowledge
Look for opportunities to develop and expand the
export knowledge of your staff. Work toward credentials to ensure you
develop a baseline of skills. For exporting companies, encourage staff
to attain the Certified Global Business Professional credential. Read
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